CVS Health Motion Style Guide

Role: Director, editor

Agency: (add)ventures

Client: CVS Health

CVS Health completed a comprehensive brand refresh. In addition to traditional brand assets such as voice, color, typography, and photography, CVS Health values motion as a vital brand asset. I was fortunate to be a part of this motion branding process, and this overview video summarizes the work. We took the first step towards audio branding by creating an original piece of music designed around their signature brand element: the heart.